Micro, small, and medium enterprises (MSMEs) continue to be the backbone of the Indonesian economy, especially in rural areas. Recognizing the critical role of this sector, a team of lecturers from Wijaya Putra University (UWP) visited Randupadangan Village, Menganti District, Gresik, to assist MSMEs in improving their production quality and capacity.
One of the MSMEs participating in this Community Service Program (PKM) is Ibu Rupiah's traditional "kering" cake business, which has long been well-known to local residents. Despite its popularity, the business faces significant challenges in meeting growing market demand.
"The main problems we identified were limited production capacity, the use of...
