Students of the Faculty of Economics & Business, Wijaya Putra University (UWP) have successfully achieved a brilliant achievement by becoming the 1st Runner-up in the National Business Plan Competition organized by the Sunan Ampel State Islamic University (UINSA) Surabaya. This national-level competition carries the theme "Human-AI Synergy: Crafting Business Strategies for a Collaborative Industry 5.0," inviting creative and innovative ideas from various universities.

The FEB UWP student team "TRINAF Team" consisting of Adam Febrian Saputra, ⁠ ⁠Farah Rakel Indra Rahajeng, and ⁠Alfina Khoirun Nisa, semester 3 of the Management Study Program, with the title "Utilization of Palm Sugar in Hendrosari Village as the Main Ingredients for Making Sugar for Bangkok Rujak Seasoning." This business idea was inspired by the potential of local resources, namely palm sugar, which is processed into sugar as the main ingredient for Bangkok's signature rujak seasoning. In addition to empowering local products, this innovation also has the potential to improve the economy of the Hendrosari Village community Gresik Regency.

This victory is a testament to UWP students' commitment to presenting creative solutions that support collaboration between humans and artificial intelligence in developing business strategies in the Industry 5.0 era.